Easy to use and offers tons of flexibility.Īnother option is to create a standalone company history page and then link to it prominently from your About Us page. Piktochart: This freemium infographic design tool can be used to create timelines.Timeline.js: Free and open-source tool for building interactive timelines.If you’ll be creating a company history graphic, keep each point punchy to keep the visual flow moving.įor tools that can help you create visual timelines without (much) design or development assistance, check out the following: Open up a doc and list them in chronological order. AI writer is a powerful content-generating tool that will cut weeks from your website or online store building process. Set up interviews with internal stakeholders who might be able to help (CMOs, founders, and executives may be good contacts). Step 2: In the pop-up window, add the respective Page name and page slug. Step 1: create a Page in the Pages Builder. Step 1: Navigate to All pages and click Create Page. Figure out your company’s key historical milestones. In case you have already created your school’s About Us page, please skip the first two steps and jump directly to the designing phase (step 3).Here’s a simple example from Marshall Amplification:Īnd here is an illustrated example from CoSchedule: Not only does this help customers get to know your company better, but it can also help reinforce your brand authority if you’ve been around for some time. One way to show this to your audience is to map out your company’s history. Sometimes to know where you’re going, it helps to know where you’ve been. But you almost certainly have a reason for existing, even if you’re selling something as otherwise ordinary as toothpaste. Your company might not have such a grandiose mission. Here’s a look at their exact mission statement today: In fact, they were founded explicitly because co-founders Tom and Kate Chappell wanted natural hygiene products for their family and weren’t satisfied with what was on the market. They make things like toothpaste and deodorant, products where there’s no shortage of competition and plenty of options available for price-conscious consumers.īut, unlike most of those alternatives, Tom’s of Maine has a unique mission: to create products that are safe to use without potentially harmful side effects to the environment or yourself. Rather, in many industries (particularly things like apparel and food), customers want to feel like they’re buying into a movement that says something about themselves.įor example, think of a company like Toms of Maine. It’s not always enough to just churn out a product and put it in front of people. More and more these days, people want to buy from companies they believe in. What are the main keywords you wish to rank for on Google, and how that might shape your content strategy? Once you establish this, blog ideas will flow naturally (and be more effective in the long run).Step 2: Start With Your Mission Statement Similar to knowing the search intent of your audience, you should know what it is you’re trying to achieve with this content.Īre you looking to just increase traffic to your site? Increase signup conversions? Boost purchases? This should be established both in the ideation phase for your blog, as well as while you’re writing the piece.īefore deciding what type of content you want to create and settling on specific topics, it’s important to do extensive keyword research. It’s important to not start blind when you sit down to create a blog post. This means you can make more streamlined, direct blog content of your own. Knowing how your customer or audience base searches for content on Google helps shape your own strategy. But in general, there are four different types of search intent that a user can have. Especially to how and what people search on a daily basis. If there’s one thing we know about Google, it’s that they are paying attention.
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